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This computer proved to be very popular for organizations, due to the benefits involved, and 70 percent of sales between 19 was attributed to organizations.įurther innovation of software that was compatible with IBM systems led to rapid growth of Apple, which recorded sales and income of $4.07 and $400 million respectively, up from income and sales of $1.09 billion and $217 million respectively.

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the company offered people free testing of the computers for 24 hours, which saw over 200,000 people do so. Apple continued its strategic marketing plan and a new Macintosh was developed in 1984. In 1984, the company unveiled Macintosh computers, which sold 70,000 units within the first three months of release.

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In spite of these problems, Apple grew and was the first PC company to hit the sales mark of $1 billion. The problem was addressed, after halting production, but the units sold never matched Apple II's sales and production was discontinued, soon afterward. However, after the release, several units were defective due to insufficient testing. Apple III was received quite well, when it was launched and most people believed that it would upset IBM's firm grip on the market. According to Rotfeld (32-43), things started going wrong when the company pressured Apple III designers for fast completion, although Apple II sales had doubled. The company worked on creating a successor, for Apple II, which would run the Apple II software, as well as provide expanded graphic capabilities and memory. A subsequent offering, in 1981, saw the same trend being observed. In 1980, the company underwent an IPO and its 4.6 million shares offered were bought within minutes. In fact, by the beginning of 1979, Apple's products were being sold by over 100 dealers and the company ranked among the fastest growing, in the US. This disc led to the development of Apple II software, which signaled that the previous goal of expansion beyond hobbyist markets, was being realized.

The growth saw more innovation and soon, the Apple II disc was reputed to be the cheapest and fastest disk, that was manufactured, then. The company also prided itself with building the first micro-computer that uses a television set for a screen, as well as having colored graphics. Markkula paid $250,000 for the share and an aggressive marketing strategy saw it reach the $1 million target in annual sales. Jobs then planned to transform the company to a large entity by selling a third of it to Markkula, a retired engineer. He planned to house the computers in fancy beige plastic containers. Jobs used high school computer enthusiasts, in designing software and assembling circuit boards.

Later, Wozniac started working on Apple II, which was created in such a way that its appeal went beyond computer hobbyists to the wider market. This is because they sold many such computers to local retailers as well as to computer hobbyists. They sold their possessions to raise money for their company, which proved to be a worthy gamble, according to Joia (51-70). The two of them sold several of those boxes and later began working on Apple 1, which was a computer that did not have power supply or a keyboard. The innovation began many years earlier, when Wozniac started designing boxes that would be used to make free long-distance calls. Apple was founded by Steve Jobs and Steve Wozniak, in 1976, both of whom, dropped out of college.

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